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For partners and community members who are working with Tourism New West, these are the branding guidelines and logo files.
For the full Style Guide, please contact info@tourismnewwest.com
The logo should be used in primary colours for most purposes. Choose a colour that is clearly legible and contrasts against the background.
When using the logo with other business logos, choose a colour that differentiates New West from surrounding logos.
This logo is only for use when Tourism New West needs to be identified as an organization instead of a destination, such as when the organization is sponsoring an event or is part of a corporate function.
Use logo colours and styles that contrast with and complement the image.
No prominent detail of the main subject should intersect with the logo in a way that is distracting.
Primary colours should be the first choice for the logo over a background. When the primary
colour does not contrast or complement with the background, choose a black or white logo.
Secondary colours can also be used for the logo when appropriate.
Colours were chosen to acknowledge New Westminster’s industrial, riverfront palette and its cozy neighbourhoods.
To ensure brand consistency and align the visual and voice of Tourism New West, use the following primary and secondary typefaces.
Consideration has been given to allow ease of access to fonts for all partners. None of these fonts require the purchase of a special license.
We acknowledge with gratitude that New Westminster stands on the traditional and unceded territory of the Halq’eméylem-speaking peoples. We honour their relationship with this land, as we live, work, and explore this beautiful region together.
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